At its best in Spring — a daytime scent.
Private Anthem by Noise is a Floral Woody Musk fragrance for women and men. This is a new fragrance. Private Anthem was launched in 2025. Top notes are Pink Pepper, Violet, Petitgrain and Bergamot; middle notes are Lily of the Valley, Neroli and Cinnamon; base notes are Musk, Black Pepper, Vetiver, Patchouli and Orange Blossom. Private Anthem by Noise is a fragrance that evokes a medley of contrasts, offering a warm and familiar yet intriguingly complex experience. The scent is designed to inspire creativity and imagination. That tune – it’s playing hard to get, a medley of contrasts you can’t quite wrap your head around. But then it steals up on you: that warm chill of something achingly familiar, something sunny but also a little heartbreaky. So you give it another shot. And another, until suddenly it’s nestled its way inside your brain, playing itself on repeat, scratching at your imagination, flipping up fresh ideas. It’s your new best friend, wanting you to hum it everywhere, take it everywhere – and so you do.
