At its best in Summer and Spring — a daytime scent.
L.12.12. Bleu by Lacoste Fragrances is a Aromatic Fougere fragrance for men. This is a new fragrance. L.12.12. Bleu was launched in 2026. Top notes are Yuzu and Ice; middle notes are Lavender and Geranium; base note is Cedarwood. Lacoste L.12.12 Bleu Eau de Parfum for men opens with the sparkling freshness of iced yuzu, providing an immediate energizing sensation. The heart reveals an elegant aromatic accord of lavender and geranium, before intensifying into deep, woody notes of cedar. A woody citrus fougère Eau de Parfum, at once fresh, intense, and sophisticated. The Lacoste fragrance bottle incorporates the iconic polo shirt design with its fine piqué stitching. Dressed in a deep blue and adorned with a tone-on-tone embroidered crocodile, it embodies sporty elegance. Gunmetal silver details underscore the modernity of this men's Eau de Parfum. The box echoes these design elements with vertical white lines inspired by the polo shirt's piping. The L.12.12 code pays homage to René Lacoste's iconic polo shirt. Each Lacoste L.12.12 Eau de Parfum reflects an inspiring color, creating a unique and recognizable olfactory identity. The Lacoste L.12.12 Bleu fragrance campaign unfolds in a refined Parisian setting. The iconic blue polo shirt becomes the symbol of modern elegance and masculine energy. The interplay of intense light conveys the sophistication of this fragrance. L.12.12 Bleu enriches the Lacoste collection alongside Blanc, Silver Grey, and Noir. A new olfactory dimension that embodies sporty and contemporary elegance.
