FiDi

FiDi by Bond No 9 is a Woody Spicy fragrance for women and men. FiDi was launched in 2019. The nose behind this fragrance is Harry Fremont. Top notes are Bergamot, Black Pepper and Mandarin Orange; middle notes are Lotus and Nutmeg; base notes are Musk, Cedar and Vanilla. Winding cobblestone streets shaded by towering skyscrapers and grand old banks, buzzing nightlife, waterfront views. The Financial District—nicknamed FiDi—is a neighborhood in transformation, reflecting the best of old and new New York: an indomitable spirit and willingness to reinvent, reinvigorate, and rebuild. Now home to a new generation of ambitious young New Yorkers, FiDi is where the City of New York was in fact created, with the establishment of the New Amsterdam settlement in 1625. Here, where the Hudson and East River meet, is where one finds the New York Stock Exchange and City Hall, South Street Seaport and Fulton Market, and the rebuilt One World Trade Center. It is the site of Revolutionary War battles, the first inauguration of President George Washington, and Alexander Hamilton’s final resting place, at Trinity Church. It remains the city’s powerful financial hub, but afterhours and on the weekend, it feels more like a secret enclave, transforming into a destination for exploration and fun, dotted with stylish cocktail bars, restaurants, and parks. “For me, the excitement is always downtown,” says Bond No. 9 president and founder Laurice Rahmé. “This neighborhood is just starting. A young population has moved in, and it is full of energy and youth. I like that feeling of something new—in an old place. It’s the contrast New York offers.” To capture FiDi multifaceted vibrancy—the monumental scale of its buildings and oldworld charm of its meandering streets, its character as both a power center and an intimate residential neighborhood—Bond looked to master perfumer Harry Frémont. With FiDi, the last fragrance the legendary nose created before retiring, Frémont crafted a magnetic, audacious scent tailor-made for an outgoing, confident, modern man. “It’s very original—we’ve never done anything like this before,” says Rahmé. Peppery top notes set against citrusy bergamot and mandarin combine freshness and edge. Middle notes of aromatic nutmeg cut with watery lotus flower add balance and zing. It is anchored with notes of spicy tonka bean, sensual amber, cedarwood and musk for staying power. The result: spicy, gourmand, and full of personality. “It’s not just a go-to-work fragrance, it’s a go-have-fun fragrance,” says Rahmé. “We have life, we have soul now in this neighborhood—and so we have a fragrance.” FiDi’s striking black Silhouette bottle, emblazoned with its graphic logo, reflects the bold, outgoing quality of the fragrance, and the confidence of the man who wears it. FiDi is available as a 100ml Eau de Parfum.