At its best in Spring and Summer — a daytime scent.
Private Purple by Assaf is a Oriental Vanilla fragrance for women and men. This is a new fragrance. Private Purple was launched in 2024. Top notes are Cardamom, Grapefruit and Mandarin; middle notes are Ozonic notes, Orange Blossom and Rose Geranium; base notes are Patchouli, Vanilla, Amber and Musk. Private Purple by Assaf is a unisex fragrance whose concept links the color purple with themes of luxury, intimacy, and a private olfactory experience. The scent opens with a lively combination of sparkling grapefruit and zesty mandarin brightened by the warmth of cardamom. A floral heart follows, blending rose, geranium, and orange blossom with an airy ozone nuance that adds a light, modern edge. In the base, warm amber and patchouli are rounded by soft vanilla and musk, creating a smooth, long-lasting drydown with a subtly sensual character. The composition brings together citrus, floral, and ambery-vanillic facets in a way that can be worn by all genders.
