Essence de Patchouli

Essence de Patchouli by Alyssa Ashley is a Woody fragrance for women. Essence de Patchouli was launched in 2009. Top notes are Geranium and Rose; middle note is Orris Root; base notes are Patchouli, Musk, French labdanum, Coumarin, Vanille, Guaiac Wood and Virginia Cedar. Adonis made Aphrodite, the goddess of love herself, fall in love with him. The myth tells us he was so beautiful that he dazzled everyone who cast eyes on him, leaving them speechless, so astonished were they by his looks. Patchouli perfume has the same effect, conquering the senses and easing tension, giving us confidence and letting us love ourselves, it offers a powerful trigger not only for the perceptions of others , but also our own. It does nothing by halves, an arresting weapon of allure, it sets the air on fire. Whoever wears this sensual and potent fragrance must be prepared to be pleasing to others, but above all, to themselves. It magnifies their personality, which doesn’t whisper but shouts its enthusiasm for life, for joy, to give joy, to be admired and to admire oneself. Don’t be surprised at its ability to set off a flood of emotions. Alyssa Ashley is well known for its Musk, White Musk, as well as Vanilla. If you look further in the past you will notice that Alyssa Ashley has also made great Oriental, Civet and Patchouli fragrances. Woodstock is the symbol of the peace and love movement. At the time of the flower child, the young generations were addicted to PATCHOULI for its natural smell. No chemical ingredients, just the pure extract of the plant. The young were attracted to Patchouli as it smell of herbs. Then , progressively , following the changes in taste, instead of being used alone it became one ingredient amongst others. Nowadays, this fragrance is finally of interest to the perfume industry. Today Patchouli is one of the most important raw materials in perfumery production. Patchouli is currently a trendy perfume thanks to its strong personality that distinguishes it in the market place. All new launches follow this trend. Therefore Alyssa Ashley, who have always been avant-garde in the creation of perfumes has decided to revive a success. ESSENCE DE PATCHOULI: going back to basics! How to put into words such a unique fragrance? The patchouli essence has a strong smell, complex, woody, ashen, moldy, camphorated which can reminds you the smell of a wine cork or a rippened apple. Alyssa Ashley decided to launch Essence de Patchouli as an Eau de Parfum because of its long lasting effect. The concentration of extract for an Eau de Toilette can vary between 7 to 10 %, while for an Eau de Parfum can be from 12% to 20 % . Consequently an Eau de Parfum is more prestigious than an Eau de Toilette because it contains more essences and raw materials. Currently the market trend follows this direction. The box reflects the essence of the fragrance: natural , simple and elegant. To express the naturalness of patchouli essence , we have chosen a box made of craft paper. The gold label provides elegance, visibility and prestige. White is the symbol of purity. Patchouli is pure , natural and therefore it deserves a completely white lacquered bottle. Dressed in white “Essence de Patchouli” appears modern and contemporary. The gold label creates a contrast with the completely white bottle as well as adorning it with a prestigious and sophisticated label. The lines of the bottle are pure and linear. The spray-cap, is an alliance between elegance and convenience. The engraved “gender” symbols on the transparent push button will indicate where to press. The colour contrast between the white and the transparent will help to understand the mechanism of the spray cap. The bottle conveys the spirit of Essence de Patchouli: natural, elegant, simple as well as prestigious and sophisticated. At first sight we are immediately carried into a peace and love atmosphere. The curly blond haired girl with the multi-coloured cap and vivid necklace transport us back into the world of the hippie. She conveys simultaneously the spirit of the flower children with a cool attitude, and a natural grace. As discussed before Patchouli was the perfume of the hippies, therefore we chose a young girl who could express modernity , nature, elegance, simplicity as well as peace and love.